Monday, February 02, 2009

Destined
















There are just some ventures that are destined to be "winners"
It is about gut feel
It is about intuitive vibes
It is about hitting a chord
It is about reading the market
It is about colors that come together well ...
And in the case of Elbert's Cheesesteak Sandwiches - it is clearly about the taste

I was cavorting along the Rockwell Powerplant food court,
When I noticed a long line
People waiting patiently for their turn
Necks stretched in anticipation
Eyes rolling with excitement

Elbert Cuenca of the highly successful and award-winning Elbert's Steak Room has just opened his new "baby"
Immediately attention catching - with a pinkish neon sign, brushed stainless steel, black/white patterned tiles and tangerine walls,
This new food stall outlet was wafting the smell of brown-grilled premium beef into the air,
And attracting a growing crowd like a pied piper of sorts ...


















The "cheesesteak sandwich" is the quintessential food of the city of Philadelphia in the United States
One hasn't been to Philadelphia if he hasn't had a cheesesteak sandwich
To that extent, the sandwich is known as a "Philadelphia Cheesesteak", a "Philly cheesesteak" or just a "Philly" ...
Well the "Philly" has just invaded the Philly-pines

Elbert prepares thinly sliced (chopped) premium USDA beef
Browns them in a grilling/frying griddle
Spreads them generously on a long roll (hoagie).
Adds a touch of sauteed onions,
A cheese of choice
And voila - ♫ "bibidibobidiboo"♫ ♪ .... a mouthwatering meal is handed to you
Ready to be devoured in lip-smacking, juice-dripping fashion

There is no other way to say this
So let me go straight to the meat of it ...
Elbert's Cheesesteak serves a goooooooooooood "Philly"
Add some crispy french fries
An ice cold cola
With the charming Elbert himself manning the ramparts
And you have the makings of a great sandwich experience ...

Go
Get in line
It is well worth the wait ...








































Elberts Cheesesteak Sandwiches
Powerplant Food Court
Rockwell, Makati

23 comments:

rita : ) said...

man, i miss philly cheesesteaks. back in the US, that's one reason why we go to PA. where one has to eat standing up with both legs apart so the juice of the steak doesn't drip onto your shoes. anyhoodles, guess, i know what's for dinner tomorrow! don't forget the cheese fries, either. haha.

Daguldol Tarakatac III said...

rita,
Hahahaha - the "Philadelphia lean" - taking that posture to avoid the juice droppings when gorging on a Philly - yahhhhh - those were great times for me too

And now - a "philly-pino" Philly. Its yummy stuff

dagul

Anonymous said...

Yummm.....I'm getting hungry again.
Heidi

Daguldol Tarakatac III said...

heidi,
yup - come to think of it, I'm getting hungry too.
I guess i'll go fall in line again...

dagul

Sidney said...

I guess living in a Batcave makes you hungry... did you lost some pounds in that cave?

luna miranda said...

this is mouth-watering! or i'm just really hungry...

Daguldol Tarakatac III said...

luna,
Mouthwatering vs. hungry?
It could be both ...
Pero for me - masarap talaga ... hungry or not, i think it's worth a try

dagul

rita : ) said...

hey, guy! you're not having a relapse, are you?

yes, on the "philly lean." hahaha!

SASSY MOM said...

That's a good find. I'm gonna try it out one of these days. Thanks for sharing!

Gmirage said...

I would! It is always good to have a sandwich that makes you feel better! yep, phi-lean please!

(P.s: I moved to another hosting, kindly update your links, thanks so much....shensha na hassle pala lumipat :D naku...happy weekend!)

Daguldol Tarakatac III said...

Rita,
Relapse???
I really don't know ... can't seem to find the magic

Hope all is well with you

dagul

Daguldol Tarakatac III said...

Sassy Mom,
Thanks for droppin' by
Hope you have a good experience with Elbert's Philly ...

Share

daguldol

Daguldol Tarakatac III said...

GMirage,

will follow your site.
Thanks for droppin' by

Hope all is well

dagul

♥u8mYpiNkco0kiEs♥ said...

mouthwatering sandwiches!!!

Daguldol Tarakatac III said...

u8mYpiNKcooOKiES,

Thanks for droppin' by.
Yes the sandwiches are mouthwatering ... but maybe not as much as pink cookies :-)

dagul

Leslie said...

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rita : ) said...

hey, guy! it's been awhile. hope all is well with you, too!

luna miranda said...

hey, dagul! how are you? glad to see you visited Miranda. miss reading your blogs.

Anonymous said...

I'm missing your updates. Come back!!

Heidi

Rita said...

HAPY HOLIDAYS! hope all is well. take it easy.

Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!

Anonymous said...

Pats Cheesesteaks !! on Passyunk ave.
anything else is a Misteak!

Anonymous said...

Hey, when are you coming back?

Heidi